Sat, 25 Sep 2021

49ers Activation Plan to Celebrate Latinx Heritage Month

San Francisco 49ers
15 Sep 2021, 05:44 GMT+10

The San Francisco 49ers will unveil a multi-channel marketing initiative tomorrow to celebrate Latinx culture within the organization and amongst their fans in conjunction with the NFL's annual Latinx Heritage Month. As Latinx fan bases grow around the league, the 49ers will celebrate the impact the Latinx population has had on the game and the country from September 15 to October 15 in conjunction with the rest of the NFL and its teams.

The NFL's theme for the month is "Por La Cultura" (For the Culture) as teams across the league help amplify the Latinx culture and voices through different programming. Through digital programming, the 49ers will showcase Spanish-language content featuring Latinx community members, history, culture, art, education, and imagery associated with the 49ers. On 49ers.com there will be original Spanish articles and videos as well as translated articles. The team's Latinx employee resource group, 49ers L.E.A.D. (Latinx Empowerment, Advancement, and Development), participated in developing this overall activation plan.

The focal point of the 49ers Latinx Heritage Month celebration will be the home opening game on Sunday, September 26 against the Green Bay Packers on NBC's Sunday Night Football. Both in-stadium and online, the campaign will be reflected with on-field graphics and wall banners, video board graphics, in-game entertainment, and social media content.

This year's Latinx Heritage Month also celebrates the introduction of a new voice to the 49ers Spanish-language radio broadcast team. New color analyst Carlos Yustin, the sports anchor for Telemundo 48 Bay Area, made his debut with the 49ers with the Week 1 win over Detroit. He joins play-by-play Jesus Zarate in the booth all season long. The 49ers originally launched their Spanish-language content initiative in 2018 with live radio broadcasts of every 49ers game and a weekly in-studio show, all airing on 49ers.com. Providing the most comprehensive content offering ever produced for the team's Latinx fanbase, the organization's 49ers Studios broadcast team has partnered with Telemundo 48 to broadcast all 49ers games in Spanish. As a subsidiary of NBC Sports Bay Area, Telemundo 48 is an official broadcast partner of the 49ers.

The 49ers Foundation maintains ongoing initiatives benefitting Latinx youth in the community through the 49ers EDU Digital Playbook and 49ers PREP. Last Spring, 49ers EDU launched a Spanish edition of the Digital Playbook, which contains interactive football, Science, Technology, Engineering, Arts, and Math activities for students. As a joint effort with NFL Mexico, 49ers PREP began presenting the Virtual Flag Football Training Camp in Spanish and increased their impact from the Bay Area to Mexico and anywhere Spanish speakers are interested in learning about football.

Up Next Latest Videos Channel Elijah Mitchell's Best Plays from His 104-Yard NFL Debut Latest Videos Channel Every Deebo Samuel Catch from His 189-Yard Game in Week 1 Latest Videos Channel Best Throws From Jimmy Garoppolo's 314-Yard, Week 1 Performance  Latest Videos Channel Fred Warner Evaluates 49ers Defensive Performance vs. Lions Latest Videos Channel George Kittle: Week 1 Was a 'Great Lesson for Us to Learn' Latest Videos Channel Dee Ford Reviews Return Performance in Week 1 Latest Videos Channel Nick Bosa: 'I Love this Team So It's Always an Honor to Play With Them' Latest Videos Channel Jimmy Garoppolo Says 49ers Offense was 'Rolling' vs. Lions Latest Videos Channel Trey Lance: 'It Feels Great to Be 1-0' Latest Videos Channel Elijah Mitchell Breaks Down First-Career Touchdown Latest Videos Channel Samuel: 'We've Just Got to Finish the Game the Way We Started' Latest Videos Channel Kyle Shanahan Reviews 49ers 41-33 Win vs. Detroit Lions Latest Videos Channel 49ers Top Plays from Week 1 vs. Lions Latest Videos Channel Deebo Samuel Runs Downfield for 49ers Fourth Offensive Score vs. Lions Latest Videos Channel George Kittle Stiff Arms His Way to a 35-Yard Gain Latest Videos Channel Dee Ford Takes Down Jared Goff for a 6-Yard Sack Latest Videos Channel JaMycal Hasty Forces His Way into the End Zone for 3-Yard Score Latest Videos Channel Dre Greenlaw Returns a Jared Goff Pick for a Touchdown Latest Videos Channel Jimmy Garoppolo Connects with Deebo Samuel for a 29-Yard Pickup Latest Videos Channel Elijah Mitchell Rushes Past Lions Defense For 38-Yard TD Run Latest Videos Channel Kentavius Street Envelops Jared Goff for First-Career Sack Latest Videos Channel Trey Lance Throws First NFL Touchdown to Trent Sherfield Latest Videos Channel 1-on-1: D.J. Jones Reveals Best Tailgate Food and Worst Cook on the Team Latest Videos Channel 49ers Unscripted: Alex Mack Gets Down to the Sweaty Truth Latest Videos Channel Josh Norman is 'Extremely Happy' to Be a Part of 49ers DB Room Latest Videos Channel Kyle Shanahan Shares Final Updates Before 49ers Week 1 Matchup in Detroit Latest Videos Channel Mike McGlinchey Says Alex Mack 'Makes Everyone Around Him Better' Latest Videos Channel Raheem Mostert: 'I'm Feeling Like I'm At My Best Right Now' Latest Videos Channel San Francisco 49ers vs. Detroit Lions Week 1 Preview Latest Videos Channel Los 49ers Inician la Temporada en el Camino Contra los Leones Latest Videos Channel A Record-Breaking Fundraising Evening with the 49ers Foundation Latest Videos Channel Nick Bosa Says D-Line Depth Will be Hard for Offenses to Deal With Latest Videos Channel George Kittle Discusses 49ers Confidence Level Heading into 2021 Season Latest Videos Channel Richard Hightower Talks 49ers Return Game Latest Videos Channel DeMeco Ryans is 'Excited' to See Nick Bosa on Sunday Latest Videos Channel Mike McDaniel Evaluates 49ers Offensive Rookies Latest Videos Channel Jimmie Ward on the 'Accomplishment' of Being Named a Team Captain Latest Videos Channel 49ers PREP Unveils Outdoor Fitness Zone Latest Videos Channel GMFB Calls Trent Williams the 'Best Left Tackle in Football' Latest Videos Channel Kyle Shanahan Previews 49ers Gameplan for Week 1 vs. Lions

Sign up for Spain News

a daily newsletter full of things to discuss over drinks.and the great thing is that it's on the house!